This updated feature intends to give page admins more control and flexibility over using page messages as a communication channel. – You can now assign or unassign queries to a particular person present in the listīeing a communication manager myself, I know how hectic it gets to respond to all of your customer queries with the relevant and desired information. – You will find an Unassigned option below the sender’s name. With this feature, a page admin can hand over specific messages to a particular member of a page. With plenty of user queries being received everyday related to different topics, it gets difficult at time to manage them. To further enhance this medium, Facebook has introduced a new page communication feature – “Assigning Chats” which will give page admins more control over the inbox and let them manage page messages smoothly. Businesses have to make sure that they manage this channel efficiently. With the increase in mobile usage, your customers can connect with you about everything conveniently. However, Facebook notes that its new Business Suite isn’t currently designed to serve those who use Ads Manager.Today’s users want to communicate with your business in real time. The app joins several other Facebook offers today for its business customers, including Facebook Pages Manager, Facebook Analytics and Facebook Ads Manager. that Facebook taps into.įacebook says the Business Suite will gradually roll out during the month of September.
loses more small businesses due to its mishandling of the pandemic, there are far more advertisers outside the U.S. But Facebook’s global nature protects it. These closures could impact Facebook as well, as the majority of Facebook’s advertisers are small and medium-sized businesses.
businesses have closed since the start of the pandemic, the report said, up 23% since mid-July. businesses that closed due to COVID-19 won’t be re-opening. In the U.S., for example, Yelp is reporting that 60% of the U.S.
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Of course, these fairly upbeat reports on the state of small businesses in the midst of the pandemic don’t provide the full picture. Nearly half of respondents said they spent more money online overall since the outbreak, and 40% increased their use of social media and online messaging for product and business recommendations, Facebook says. One, the monthly Global State of Small Business Report, produced in partnership with the World Bank and OECD, found that businesses that make more than 25% of sales online are more likely to be reporting higher sales this year, and are less likely to have laid off employees.Ī second study details the impact of COVID-19 on consumer purchasing patterns and use of digital tools. Related to the news, Facebook published two surveys offering insights on small business trends. Business Suite will also expand to include WhatsApp in the future. The company aims to address that market sometime next year. However, the long-term plan is to build out a set of tools that can be used by all businesses, including larger ones. They can also choose to create an ad to help boost that engagement and grow their audience, if needed.įacebook says it’s initially building Facebook Business Suite with the needs of small businesses first, as so many have been forced by the pandemic to find new ways to reach customers and sell online. Here, businesses can view their posts’ reach, engagement and performance across both Facebook and Instagram. The app offers tools for creating feed posts for Facebook and Instagram, scheduling posts and provides insights on what’s working. They can also set up personalized saved replies here, in order to respond to common customer inquiries. Inside Business Suite, business owners will be able to see critical alerts, messages, comments and other activity taking place across Facebook and Instagram right in the new app’s home screen.